The 2026 FIFA World Cup, to be hosted across the United States, Canada, and Mexico, will bring together over a billion viewers worldwide — and with it, a new wave of opportunities for the home and commercial projector market.
Looking back at previous tournaments, projector sales have consistently surged during the World Cup season:
- During the 2018 Russia World Cup, home projector sales in Europe grew by over 60%;
- In the 2022 Qatar World Cup, portable projectors saw a 70%+ sales increase across the Middle East and Southeast Asia;
- Retailers around the world launched “Watch the World Cup at Home” campaigns, turning projectors into one of the most popular consumer electronics of the year.
What’s more, hotels, resorts, and homestays have also introduced themed “football viewing rooms,” giving guests an immersive big-screen experience and significantly boosting their room bookings and revenue.
The upcoming 2026 tournament presents an even larger market potential:
- 39 days of continuous global coverage across North America;
- Rising demand for home viewing, outdoor screenings, and hospitality entertainment setups;
- Retailers and new brands that act now can capture strong momentum heading into 2026.
Ehomm Projector provides complete OEM/ODM support — from design and branding to international certifications — helping partners quickly launch competitive projector models.
We recommend focusing on models that best fit the World Cup viewing trend:
- High-brightness portable series (like D2) – perfect for outdoor or living room viewing;
- Smart Android TV models (like D1) – built-in Netflix, YouTube, and Google Play;
- 180° rotatable models (like B1) – flexible for bedrooms, hotels, and compact spaces.
The World Cup isn’t just a sporting event — it’s a global retail opportunity.
Start your projector business now and be ready for the 2026 sales boom.
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