How a Car Projector Solution Creates New Opportunities for Outdoor & In‑Car Entertainment

With the rise of road trips, camping, and car‑based lifestyles, car projectors are becoming an emerging category for retailers and distributors looking to expand beyond traditional home entertainment. This case study explores how an entry‑level car projector solution helps partners tap into the growing in‑car and outdoor projection market.

In recent years, consumer behavior has shifted toward:

• More frequent self‑driving trips and weekend road travel
• Growing popularity of camping, outdoor movies, and van life
• Demand for flexible entertainment that works both at home and on the road

Unlike fixed home projectors, car projectors need to be compact, power‑efficient, easy to set up, and compatible with multiple devices. This creates a clear opportunity for portable, entry‑level smart projectors designed for car use.

A retail partner specializing in automotive accessories and outdoor products wanted to introduce a car projector as a complementary item in their product lineup.

Their main concerns included:

• Limited power supply options inside vehicles
• Complex setup causing user frustration
• Image correction issues in uneven outdoor environments
• High return rates for products marketed as “car projectors" but difficult to use
• Need for a product that could also be sold for home use to increase turnover

The partner was looking for a low‑risk, multifunctional solution rather than a niche, single‑scenario product.

To better meet real car‑use and outdoor entertainment needs, Ehomm developed a Car Entertainment Projection Kit — a complete, low‑risk solution that partners can sell as a set rather than a single device.

To better meet real car-use and outdoor entertainment needs, Ehomm developed a Car Entertainment Projection Kit — a complete, low-risk solution built around stable hardware, flexible mounting, and safe in-car usage.

Includes:

The B1 projector is designed as the heart of the car entertainment system, balancing portability, brightness, and smart performance.

Key highlights:

• Short-Throw Magic: 45 inch @ 1m, ideal for limited car space
• Native 1080P resolution, supports 4K decoding
• Real Brightness: 250–300 ANSI lumens
• Throw Ratio: 0.9:1 (100 inch @ 2.4m)
• Auto-focus, Auto Keystone & Obstacle Avoidance for fast setup
• Mini & Portable Design: 19.5 * 16 * 8 cm / 0.85 kg

Smart system & connectivity:

• Allwinner H723 – Android 14.0, streaming-ready
• Memory: 1GB RAM + 8GB ROM
• Wi-Fi: 2.4G + 5G, supports Wi-Fi 6
• Bluetooth: BT 5.2
• Built-in Speaker: 5W
• Power Consumption: 60W

This configuration ensures smooth streaming performance while remaining compatible with car power systems.

To ensure stable and safe mounting inside vehicles, the kit includes dedicated headrest fixation brackets.

• 4 bracket types available
• Compatible with vertical and flat projector designs
• No vehicle modification required
• Stable fixation for rear-seat viewing during parking or camping

This modular bracket system allows partners to adapt the kit to different car interiors and projector styles.

A patented foldable screen designed specifically for in-car and outdoor projection scenarios.

Screen features:

• Patent No. ZL202230859546.8
• One-press quick retract mechanism
• Light-blocking & flame-retardant fabric
• 160° ultra-wide viewing angle
• Aluminum alloy shell, only 3 cm diameter
• Size options: 41 inch / 48 inch

Flexible fixing methods:

• A. Sunshade hook fixation on the front seat
• B. Dedicated sunroof fixing accessories (used together with this screen)
• C. Multi-functional suction cup buckle or suction cup screw bracket (for sunroof glass or rear window glass)

This design ensures fast setup, safety, and adaptability across different vehicle types.

By integrating a short-throw smart projector, flexible mounting system, and a patented in-car screen, the Car Entertainment Projection Kit offers partners a complete solution that reduces setup errors, improves user experience, and lowers after-sales risk.

The car projector solution was positioned around several real‑world scenarios:

• Movie playback during rest stops or overnight trips
• Projection onto portable screens or light‑colored surfaces
• Bluetooth connection to car speakers for improved audio

• Outdoor movie nights during camping or picnics
• Power bank operation for off‑grid environments
• Quick setup without complex installation

• Casual viewing in bedrooms or small spaces
• Secondary projector for children or temporary setups

This flexibility helped reduce purchasing hesitation and broaden the target audience.

From the partner’s perspective, the solution delivered several advantages:

• Clear differentiation from traditional home projectors
• Strong storytelling for marketing and product listings
• Broader customer base beyond car owners alone
• Reduced after‑sales pressure due to simple setup and stable system

By focusing on ease of use and scenario adaptability, the car projector avoided the common pitfalls of over‑promising performance in challenging environments.

Most after‑sales inquiries were related to setup guidance rather than hardware defects.

Ehomm supported the partner with:

• One‑year warranty coverage
• Free repair spare parts for quality‑related issues
• Professional after‑sales guidance and troubleshooting support
• Clear usage instructions for car and outdoor scenarios
• Long‑term software stability and technical assistance

This allowed the partner to handle most issues locally and maintain a healthy return rate.

After launch, the partner reported:

• Positive feedback on portability and versatility
• Strong interest from camping and outdoor‑focused customers
• Improved conversion rates when positioning the product as multi‑use rather than car‑only
• Increased confidence in expanding projector offerings

The product successfully acted as a gateway model, introducing new customers to the projector category.

Car projectors represent more than a niche automotive accessory. When designed and positioned correctly, they become multi‑scenario entertainment tools that appeal to modern, mobile lifestyles.

By offering a flexible, portable, and well‑supported car projector solution, Ehomm helps partners explore new market segments while controlling risk and after‑sales costs.

For retailers and distributors seeking to expand into outdoor and automotive‑related entertainment, a well‑structured car projector strategy can open up meaningful growth opportunities.